Our Privacy Commitments at a Glance
Six principles that guide how at the handles every piece of your personal information.
We Never Sell Your Data
At the does not sell, rent, or trade your personal information to third-party marketers, data brokers, or advertisers. Your data is used to run your account and improve our service — nothing else.
Bank-Grade Encryption
All data transmitted between your device and the at the platform is protected by 256-bit SSL encryption. Sensitive stored data — including payment information — is encrypted at rest using industry-standard protocols.
You Control Your Data
At the gives you meaningful control over your personal information. You can access, correct, or request deletion of your data at any time. Your rights under this policy are real and enforceable — not just listed for appearances.
Minimum Necessary Collection
At the only collects data that is genuinely needed — to run your account, process payments, verify identity, and comply with legal obligations. We do not collect data speculatively or for undefined future purposes.
Strict Third-Party Standards
When at the shares data with third parties — payment processors, game providers, identity verification services — those parties are contractually bound to protect your data to the same standard at the applies internally.
Clear, Plain-Language Policy
This Privacy Policy is written to be understood, not to confuse. Every section uses plain language. If something isn't clear, our support team is available 24/7 via live chat to explain anything in this document.
1Introduction
This Privacy Policy explains how at the, operated at atthe.bet, collects, uses, stores, and protects the personal information of players and visitors in Pakistan. We are committed to handling your data responsibly and transparently — this document is our formal commitment to you on exactly how that works.
By registering an account with at the, visiting the platform, or using any of our services, you acknowledge that you have read this Privacy Policy and that you understand how your information is handled. If you are not comfortable with any part of this policy, please do not register an account.
This policy applies to all personal data collected through the at the website and mobile platform. It covers data you provide directly, data we collect automatically through your use of the platform, and data we may receive from third parties where relevant to your account.
Privacy policies can be dense and difficult to get through. We've written this one to be as clear and direct as possible. Each section tells you what we do, why we do it, and what it means for you as an at the player in Pakistan.
2Personal Data We Collect
At the collects only the data that is necessary to provide you with a safe, personalised, and legally compliant gaming experience. Below is a complete picture of the categories of personal data we may hold.
| Data Category | Specific Examples | Required? |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, nationality | Yes |
| Contact Data | Mobile phone number, email address, city of residence | Yes |
| Financial Data | Easypaisa/JazzCash account number, bank details, transaction history | Yes |
| Verification Documents | CNIC scan, proof of address, selfie for liveness check | KYC only |
| Technical Data | IP address, device type, browser type, operating system | Automatic |
| Usage Data | Pages visited, games played, session duration, bet history | Automatic |
| Communication Data | Live chat transcripts, support emails, survey responses | Where relevant |
| Marketing Preferences | Whether you've opted in or out of promotional communications | Your choice |
At the does not collect sensitive personal data such as religious beliefs, political views, or biometric data beyond what is strictly required for identity verification purposes. We do not collect data about your health status unless you voluntarily disclose this in the context of a responsible gaming request.
3How We Collect Your Data
3.1 Data You Provide Directly
The majority of personal data at the holds is data you provide yourself — through the registration form, during identity verification, when you contact support, when you complete a deposit or withdrawal, or when you respond to a survey or promotion. This is direct, consensual data collection.
3.2 Data Collected Automatically
When you visit and use the at the platform, certain technical and usage data is collected automatically through your device and browser. This includes your IP address, the type of device you're using, your browser version, session timestamps, and your in-platform behaviour such as which games you open and how long you play. This data is collected through cookies, server logs, and analytics tools.
3.3 Data from Third Parties
At the may receive data about you from third parties in specific circumstances. Identity verification providers may share the results of document checks. Payment processors may confirm whether a transaction was completed successfully. Fraud prevention services may flag your details if they appear in a database of known fraudulent activity. At the only uses third-party data that is lawfully obtained and relevant to your account.
4Why We Use Your Data
At the uses the personal data we collect for specific, legitimate purposes. We do not use data for purposes beyond those listed here without notifying you and, where required, obtaining your consent.
- Account creation and management — to create your at the account, maintain it, and give you access to our services
- Identity verification (KYC) — to verify that you are who you say you are, that you meet the 18+ age requirement, and that your account belongs to a real person
- Payment processing — to process your deposits and withdrawals to and from your chosen Pakistani payment method
- Fraud prevention and security — to detect, investigate, and prevent fraudulent activity, money laundering, and unauthorised account access
- Regulatory compliance — to meet our legal and regulatory obligations, including anti-money-laundering (AML) requirements
- Customer support — to respond to your queries, resolve complaints, and improve our support processes
- Responsible gaming — to monitor gaming patterns that may indicate problem gambling, and to apply the limits and restrictions you set through responsible gaming tools
- Platform improvement — to analyse how our platform is used and to make improvements to design, performance, and game selection
- Marketing (with your consent) — to send you promotional offers, bonus notifications, and platform updates if you have opted in to receive them
5Legal Basis for Processing
At the processes your personal data on one or more of the following legal bases, depending on the purpose:
- Contract performance — processing necessary to fulfil the agreement between you and at the when you register an account and use our services
- Legal obligation — processing required to comply with applicable laws and regulations, including AML checks and identity verification requirements
- Legitimate interests — processing for fraud prevention, security, and platform improvement where these interests do not override your rights
- Consent — processing for optional purposes such as marketing communications, where you have explicitly opted in. You may withdraw consent at any time.
Where at the relies on legitimate interests as the legal basis, we have assessed that our interests do not override your fundamental rights and freedoms. If you have questions about this assessment, contact our support team.
6Sharing Your Data with Third Parties
At the shares your personal data with third parties only where it is necessary, lawful, and subject to appropriate protections. We do not sell your data. The categories of third parties who may receive your data are as follows:
6.1 Payment Processors
When you make a deposit or withdrawal at at the, your transaction data is shared with the relevant payment processor — Easypaisa, JazzCash, NayaPay, SadaPay, your bank (for IBFT), or your card issuer (for Visa/Mastercard). These processors are bound by their own strict data protection obligations and PCI-DSS compliance requirements.
6.2 Identity Verification Providers
When you complete KYC verification, your identity documents and personal details are shared with our contracted identity verification provider. This provider performs document authentication and liveness checks on our behalf. They are contractually prohibited from using your data for any purpose other than the verification service they provide to at the.
6.3 Game Providers
At the licenses games from third-party providers including Spribe, Pragmatic Play, NetEnt, and others. These providers may receive limited technical data — such as player session tokens and game round IDs — necessary to run the games you play. They do not receive your full personal profile.
6.4 Fraud Prevention Services
At the may share data with fraud prevention and AML screening services to detect and prevent fraudulent activity. These services compare your details against databases of known fraud indicators. Data shared for this purpose is strictly controlled and not used for any other purpose.
6.5 Legal and Regulatory Disclosure
At the may disclose your personal data to law enforcement agencies, regulatory bodies, or courts where legally required to do so. We will notify you of such disclosures where legally permitted.
7Cookies and Tracking Technologies
7.1 What Cookies We Use
The at the platform uses cookies — small text files stored on your device — to provide core functionality, improve your experience, and analyse platform usage. We use the following categories of cookies:
- Essential cookies — required for the platform to function. These manage your login session, maintain your cart during a deposit, and enable security features. These cannot be disabled without breaking core functionality.
- Analytics cookies — used to understand how players navigate the platform. Data collected is aggregated and anonymised. These help us identify which parts of at the work well and which need improvement.
- Preference cookies — remember your settings such as language preference and responsible gaming limits you have set.
- Marketing cookies — used only if you have consented to marketing. These help us understand which promotions are relevant to you and avoid sending you offers you've already seen.
7.2 Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that disabling essential cookies will affect your ability to use the at the platform normally. For analytics and marketing cookies, you can adjust your preferences through the cookie settings panel accessible from the bottom of every at the page.
8Data Storage and Security
At the stores your personal data on secure servers. All data at rest is encrypted using industry-standard encryption. All data in transit between your device and our servers is protected by 256-bit SSL/TLS encryption. Access to personal data within at the's systems is restricted to staff who require it to perform their role, and is subject to access logging.
At the implements multiple layers of technical and organisational security measures including firewalls, intrusion detection systems, regular security audits, and staff training on data handling. No system is completely immune from security incidents, but at the takes all reasonable precautions to protect your personal information.
In the event of a data security incident that affects your personal data in a material way, at the will notify affected players promptly through your registered contact details and, where required by law, notify the relevant regulatory authority.
The strength of your account password and the security of your device are also important. Use a strong, unique password for your at the account. Enable two-factor authentication. Never share your login credentials. If you suspect your account has been accessed without your authorisation, contact our support team immediately.
9Data Retention
At the retains your personal data for as long as your account is active and for a defined period after account closure. The retention periods below reflect the minimum time at the is legally or operationally required to retain specific data categories:
- Account registration data — retained for the duration of your account plus 5 years after closure, to comply with AML and fraud investigation obligations
- Transaction records — retained for 7 years from the date of each transaction, as required for financial compliance purposes
- Identity verification documents — retained for the period required by applicable AML regulations following account closure
- Support communications — retained for 3 years from the date of the communication
- Marketing preference records — retained for the duration of your account and 1 year thereafter
- Technical and usage data — anonymised or deleted within 13 months of collection
When personal data is no longer required for the purpose it was collected and there is no legal obligation to retain it, at the will securely delete or anonymise it.
10Your Data Rights
As an at the player, you have the following rights over your personal data. These are genuine rights — not just words on a page.
Right to Access
You can request a copy of all personal data at the holds about you. We will provide this within 30 days of a verified request.
Right to Correction
If your data is inaccurate or incomplete, you can request that it be corrected. Some corrections can be made directly in your account settings.
Right to Deletion
You can request deletion of your personal data where it is no longer needed and there is no legal obligation for us to retain it.
Right to Object
You can object to processing of your data for direct marketing at any time. You can also object to processing based on legitimate interests.
Right to Restriction
You can request that we restrict processing of your data while a correction request or objection is being assessed.
Right to Portability
Where technically feasible, you can request your personal data in a structured, machine-readable format to transfer to another service.
To exercise any of these rights, contact the at the support team via live chat or email support@atthe.bet with the subject line "Data Rights Request." We will verify your identity before processing the request and respond within 30 days. Complex requests may take up to 60 days — we will notify you if this is the case.
11Marketing Communications
At the sends marketing communications — including bonus offers, new game announcements, and promotional updates — only to players who have opted in to receive them. You control this preference from the moment you register and can update it at any time through your account settings.
If you have opted in to marketing from at the and later change your mind, you can unsubscribe at any time using the unsubscribe link in any marketing email, or by updating your preferences in your account settings, or by contacting our support team. Once you opt out, at the will remove you from all marketing lists within 48 hours. You will continue to receive essential account communications — such as transaction confirmations and security alerts — regardless of your marketing preference.
At the does not send marketing to players who have activated responsible gaming restrictions, are in a cooling-off period, or are self-excluded. These players are automatically removed from all promotional communications.
12Minors and Data Protection
At the is strictly for individuals aged 18 and above. We do not knowingly collect personal data from anyone under the age of 18. If at the becomes aware that a minor has registered an account or provided personal data, the account will be closed immediately, data will be deleted (subject to any legal retention obligations), and any deposits will be returned to the payment method used.
If you are a parent or guardian and believe a minor has created an at the account, please contact us immediately at support@atthe.bet. We will investigate and take appropriate action promptly.
13Changes to This Privacy Policy
At the reviews this Privacy Policy regularly and updates it when our data practices change, when we add new services, or when legal requirements change. When we make material changes — changes that meaningfully affect how we use your data — we will notify you through one or more of the following: a notification when you log in to your at the account, an email to your registered address, or a notice on the platform.
The date shown at the top of this page always reflects when the policy was last updated. We encourage you to review this policy periodically. Your continued use of at the after a policy update constitutes acceptance of the revised terms.
14Contact Us About Privacy
If you have any questions, concerns, or requests related to this Privacy Policy or how at the handles your personal data, please get in touch with us through any of the following channels:
- Live Chat — available 24/7 directly on the at the platform. This is the fastest way to get a response.
- Email — support@atthe.bet. For formal data rights requests, use the subject line "Data Rights Request." For privacy concerns, use "Privacy Concern."
We take privacy queries seriously. All enquiries are logged, reviewed, and responded to by a member of our team — not an automated system. We aim to respond to all privacy-related communications within 2 business days.
At the is built for Pakistani players and run by people who understand this community. Your trust in at the — with your personal data and with your money — is something we take seriously every day. This Privacy Policy reflects that commitment in writing. If it ever falls short of that in practice, we want to hear about it.
Your Data Is Safe at at the. Ready to Play?
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